3.2 New Food Product DevelopmentAgri-Food Entrepreneurs


New lifestyles and trends,  higher incomes and better consumer awareness are increasing the demand for a year-round supply of innovative food products and services.  But the food manufacturing industry has been recognized as an area with high degrees of new product failure. The food industry unquestionably needs innovations to survive, whether it is incremental innovations such as line extensions of a brand, or more radical  innovations such as Amazon’s Go convenience stores, the industry must keep up with the changing world of the consumer. In this unit you will therefore understand an Innovation tool (Kano model) which accounts for consumer needs and  helps prioritise product attributes that leads to consumer satisfaction. 

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