2.1 Defining a ProblemAgri-Tech Innovators


Agtech Innovators are working in agriculture because they believe they can have a positive impact by building a valuable product for their customers. They are building digital solutions and physical devices to save labour, open up new markets, make value chains more efficient, increase farmer income, and help with diversification. It’s important to note that entrepreneurs  who start tech ventures hoping to make a quick return are unlikely to pick agriculture as their market. But in many situations, Agtech entrepreneurs have been forcing incomplete products onto farmers without understanding their real problems, frustrating them and making them skeptical of Agtech. In this unit, you will therefore learn how to define a problem worth solving before you put much time and effort into technologies that the farmer wont appreciate.

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