1.1 Markets and ChannelsEnterprising Farmers


Many farmers use more than one market channel to get farm produce to the consumer, and many experiment with many ways to sell before landing on the one or more streams that work best. The best for each farmer may be a little different depending on crop, infrastructure and proximity to markets. Recognizing that there’s more than one revenue stream is important to increase farm income.

This short introductory unit will help you with:

1. Appreciation of digital platforms for direct sourcing

2. The structuring of channels from  farm to fork

3. Understanding of challenges for smallholders to access markets and

4. Overview of direct marketing strategies

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